When making a list of top schools that offer online bachelor’s degree programs in marketing, it would be beneficial to consider flexibility, affordability, and program completion time. Along these lines, you can explore the best schools and online programs for marketing below.
1. University of Alabama at Birmingham
| Location | Undergraduate Tuition & Fees (in-state) | % Receiving Financial Aid |
|---|---|---|
| Birmingham, AL | $8,568 | 84% |
The University of Alabama at Birmingham has a Bachelor of Science in Marketing degree program that can be completed 100% online with no real-world requirements. Along with general education credit requirements, this program includes 78 core credits in marketing. Classes center on such subjects as:
- Retail marketing
- Sales techniques
- International marketing
- E-commerce marketing
The Collat School of Business, which houses the online marketing degree program, is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Students in this online program earn the same degree as their on-campus peers and can apply for transfer credits to finish their degrees quickly and save money on tuition.
2. East Carolina University
| Location | Undergraduate Tuition & Fees (in-state) | % Receiving Financial Aid |
|---|---|---|
| Greenville, NC | $7,188 | 81% |
East Carolina University offers an online degree completion program that leads to a Bachelor of Science in Business Administration (BSBA) degree in Marketing. This online program requires 120 total credits and allows students to choose a marketing or operations and supply chain management concentration. Exact coursework depends on the chosen concentration with marketing classes on consumer behavior and marketing intelligence and supply chain classes in distribution and logistics. East Carolina University’s online marketing degree program features small class sizes and offers qualified, new BSBA students a merit-based scholarship.
3. Maryville University of Saint Louis
| Location | Undergraduate Tuition & Fees (in-state) | % Receiving Financial Aid |
|---|---|---|
| Saint Louis, MO | $28,470 | 100% |
Maryville University of Saint Louis has a 100% online Bachelor of Science in Marketing degree program that has 3 start dates throughout the year and doesn’t require ACT or SAT scores for admissions. The 128 credits in this program are divided between general education, core business, and marketing coursework to give you a well-rounded education. A senior capstone course brings together all the skills you learn in the program by requiring you to conduct research and analysis and devise a marketing plan. There are also optional networking and internship opportunities available.
4. Concordia University-Saint Paul
| Location | Undergraduate Tuition & Fees (in-state) | % Receiving Financial Aid |
|---|---|---|
| Saint Paul, MN | $22,275 | 99% |
Concordia University-Saint Paul’s online Bachelor of Arts in Marketing degree program features 7-week, asynchronous courses, which means there are no live classes or set time students need to be online. Designed for adult learners with busy lives, this program requires 120 total credits with 40 credits needed for the marketing major. Students take classes that cover such topics as:
- Marketing analysis
- Social media marketing
- Entrepreneurship
- Finance and accounting
A total of 95% of all the graduates from Concordia University-Saint Paul’s various degree programs receive a job offer within 1 year.
5. Houghton College
| Location | Undergraduate Tuition & Fees (in-state) | % Receiving Financial Aid |
|---|---|---|
| Houghton, NY | $32,488 | 99% |
Houghton College offers an online BBA/BS in Integrated Marketing Communication degree program that is flexible with both part- and full-time options available. Courses in this program are 100% online, are asynchronous with no set log-on requirements, and last 8 weeks. Key marketing classes focus on public relations, integrated marketing, and advertising. Houghton College’s online marketing degree requires a total of 124 credits but accepts up to 87 transfer credits.
6. Fort Hays State University
Fort Hays State University, in Hays, Kansas, provides an online Bachelor of Business Administration (BBA) in Marketing that is fully accredited and affordable. Students can further focus their studies and prepare for a future career with concentrations in digital marketing or business development and sales, as well as a general marketing option. Those wishing to earn additional hands-on experience in the field can choose to participate in a marketing internship as part of their concentration requirements.
7. University of Toledo
The University of Toledo, in Toledo, Ohio, offers an online BBA in Marketing that provides students with a wide range of helpful resources, including an eLibrary and eTutoring. Students also receive one-on-one attention from advisors and a Success Coach to best prepare for their specific course of study and future in the field. Qualified students who are interested in jump-starting their graduate-level education can apply for the BBA/Master of Business Administration (MBA) Early Admission/Bridge Program that allows them to earn credit toward their MBA as part of their BBA program in order to earn both degrees faster than if they opted to pursue the programs separately.
8. Old Dominion University
Norfolk, Virginia’s Old Dominion University has an online Bachelor of Science in Business Administration (BSBA) in Marketing that can be taken as a full program or as a degree completion program for those who already have college credit. Students whose previously earned credit is from the Virginia Community College System benefit from the Guaranteed Admission Agreement between institutions to help make transferring to Old Dominion as easy as possible. For consistency and the opportunity for peer and faculty interactions, online coursework is offered in a live format with regular class meetings.
9. University of Wisconsin – Whitewater
The University of Wisconsin in Whitewater offers an online BBA in Marketing that is self-paced for flexibility. Available concentrations in professional sales or digital marketing help students personalize their degree path to their specific career goals. Students in the program benefit from the same affordable tuition whether they’re in-state, out-of-state, or even international, while graduates of the program can be sure to take advantage of the far-reaching alumni network that can help connect students with jobs.
10. Oklahoma State University
Oklahoma State University, based in Stillwater, provides an online BSBA in Marketing that allows students to access online courses 24/7. The curriculum includes virtual activities to help encourage peer interaction and teamwork, as well as an available specialization in communications for students who believe their marketing careers would benefit from this focus. The university prides itself on an 87% job placement rate for graduates, proving that its students leave their programs well prepared for the working world.
11. Fashion Institute of Technology
The Fashion Institute of Technology in New York, NY, has a one-of-a-kind online Bachelor of Science (BS) in International Trade and Marketing that places an emphasis on marketing within the fashion industry. The program boasts a diverse student population that provides a wide range of perspectives on the subject, with one-third of students hailing from countries other than the United States. This school places an emphasis on the importance of a global perspective in marketing, so students get the opportunity to participate in an internship with an international company for real-world experience in the industry, or they can choose from a number of study abroad opportunities to see global business in action.
12. Washington State University
Washington State University in Pullman offers an online Bachelor of Arts in Business Administration (BABA) in Marketing that has three different start dates to provide students with plenty of options of when to begin their studies. The Carson College of Business that houses the degree program boasts prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International to ensure that students are getting a top-quality education. Expert faculty members provide students with insights into current research being conducted in the field, as well as career advice in marketing, to best prepare them for their future careers in marketing.
13. University of Massachusetts – Amherst
The University of Massachusetts in Amherst has an online BBA in Marketing that allows students the freedom to customize their degree through diverse courses available in the field. Expert advisors help students navigate their degree path and promote students’ success by helping them choose courses that may best prepare them for their specific careers of interest. Graduates of this program work for leading companies like Target and Black and Decker, making it clear that they truly received a renowned and impressive education.
14. University of Memphis
The University of Memphis in Tennessee provides a BBA in Marketing Management that can be completed fully online. Faculty members for the program have valuable experience to pass on to students, with knowledge in many diverse areas of marketing, including negotiation, advertising strategy, and services marketing. To allow students to work on coursework when it is most convenient for them, most of the courses offered through the online University of Mobile Global are asynchronous, and online students always have access to library services, technology support, and more incredible resources.
15. Immaculata University
Immaculata University, in Immaculata, Pennsylvania, offers an online BS in Marketing Management that is a degree completion program geared specifically toward working adults. In place of an internship that on-campus students complete, working adults are generously awarded credit for their work experience. To focus their studies in a particular field, learners may choose to add one of many available minors in areas like communications, graphic design, or psychology. Online students are not left to their own devices here; they can feel confident that they can reach out for help if they need it through online support services such as the online writing lab.
16. Indiana State University
Indiana State University, located in Terre Haute, has an online BS in Marketing that offers an online concentration in marketing management through the AACSB International accredited business school. Students have the option of taking the program full- or part-time and may choose from a variety of online minors to truly individualize their plan of study. Online students have the benefit of plenty of resources like tutoring, IT support, and caring advisors, not to mention the assurance that all of their teachers are the same professionals as those who teach marketing on campus.